Sia Town is a key component of the integrated master plan for Citalia Compound in New Obour City, developed by Valero Developments. The mall is planned as the project’s commercial and service hub, serving both the compound residents and the surrounding communities.

Strategically located between the existing Obour City and its new urban expansion, the project enjoys direct access to the Cairo–Ismailia Desert Road, providing convenient connectivity to Greater Cairo, particularly Heliopolis, Nasr City, and New Cairo. It also benefits from a strong residential catchment, supported by nearby schools, healthcare facilities, and established commercial services.
The overall Citalia Compound covers approximately 53,750 sqm, while the mall occupies a dedicated 8,063 sqm plot with a building footprint of approximately 30%, allowing for generous open spaces and efficient circulation.

The master plan maximizes street frontage and features a central plaza as the project’s main activity hub. Retail uses occupy the ground and first floors, while the upper floors accommodate administrative and medical spaces, in addition to a social club and gym, ensuring efficient operational separation and a high-quality user experience.